BULLWEALTH is an integrated wealth advisory and consulting firm with a global perspective.

At BULLWEALTH, we invest our time to understand your needs and share our insights, so together we can make the most informed decisions that align with your overall financial goals.

About Bullwealth

BULLWEALTH was founded in March 2000 to offer integrated wealth advisory and consulting solutions to high net worth families and not-for-profit organizations.

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At BULLWEALTH, we invest our time to understand your needs. We take the time to get to know you in order to help you understand all of your options. We invest our time to share our insights, so together we can make the most informed decisions that align with your overall financial goals.

BULLWEALTH is Independent! Our independence means we are conflict-free to advise you on your overall financial goals. We are only compensated by you – our clients! We receive no commissions or any other fees from any other organization; nor do we own, in whole or in part, any of the underlying managers we propose.What this means is pure, unbiased consulting advice.

We have a defined approach that aims to deliver superior independent and strategic consulting advice to you.

ASSET ALLOCATION


Asset allocation is the cornerstone of all of our client portfolios.

BULLWEALTH assesses the goals for each of our clients, then optimizes their portfolio by using non-correlated, global asset classes. Once we understand our client’s specific needs, we customize their asset allocation to construct a portfolio to meet their objectives.

Since our founding, we have embraced institutional asset allocation methodologies to reduce our client’s portfolio volatility, while aiming to achieve their expected returns. By using our proprietary optimization software (‘OASIS’), we can build portfolios with multiple combinations of different risk and return outcomes, so together we can make the most informed decisions that align with your financial goals.

Our clients have access to global asset classes that include:

Equities
Canadian equities, global equities, international equities and/or US equities across the market capitalization spectrum;


Fixed Income
Canadian fixed income, high yield fixed income, private credit (mortgage investments & debt) and/or global fixed income;


Alternatives
Canadian real estate, US real estate, global real estate, hedge funds and/or private equity.

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MANAGER DUE DILIGENCE


BULLWEALTH completes extensive manager due diligence.

Our due diligence includes an initial search process to annual onsite visits to quarterly conference calls to regular reviews of Statements of Investment Policies and audited financial statements for each manager. Most investors see the returns and high level processes of a manager, however we apply both quantitative and qualitative criteria to uncover what is below the surface.

1. Why did a manager outperform or underperform their benchmark during specific time periods?

2. Does the investment policy match the holdings of the manager?

3. Is the volatility too high to meet our client’s financial goals?

BULLWEALTH searches for and hires high quality, global managers that can add “alpha” and provide downside protection to meet our client’s needs.

COMPREHENSIVE QUARTERLY REPORTING


Each quarter BULLWEALTH delivers a comprehensive quarterly report detailing all of our client’s quarterly, annual and multi-year returns against their customized benchmark. In other words, we measure your portfolio against its customized benchmark for an apples to apples comparison!

Along with quantitative analysis of our client’s portfolios, we share insights into their managers through detailed quarterly commentaries, so all clients may understand which managers they are invested in and why.

Following the receipt of their quarterly report, we will review each client’s portfolio on a quarterly basis, or as and when they would like, so we may provide our clients with independent and strategic consulting advice.

Risk Attitude Questionnaire

BULLWEALTH’s Risk Attitude Questionnaire helps us make an objective assessment of your attitude towards risk. By completing BULLWEALTH’s Risk Attitude Questionnaire, we can assess what your optimal asset allocation is, then build a portfolio to target your risk/return objectives to achieve your overall financial goals.

Risk can be split into two parts: Risk Capacity – The ability to take risk and Risk Attitude – The willingness to take risk.

Risk Capacity relates to your financial circumstances and goals where the higher your level of wealth and income, and the longer your horizon, the higher your risk capacity, while Risk Attitude is more to do with your psychology than your financial circumstances. BULLWEALTH’s Risk Attitude Questionnaire focuses on your risk attitude and your comfort with volatility. The more risk you are willing to take, the higher the volatility and potential return of your portfolio; however the higher your risk, the greater the potential for loss. Lower risk offers greater stability but lower potential returns.

BULLWEALTH’s Risk Attitude Questionnaire produces a score ranging from 0 to 100, where 0 is most risk-averse and 100 is most risk-tolerant.

Julian C Smith

jsmith@bullwealth.com

President &
Chief Executive Officer


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Kevin Van Dyk

kvandyk@bullwealth.com

Managing Director,
Advisory Group &
Portfolio Manager


Penny Bartlett

penny@bullwealth.com

VP, Client Strategist


Randy Gunn

rgunn@bullwealth.com

VP, Portfolio Manager


Denisa Farrow

dfarrow@bullwealth.com

VP, Portfolio Manager


Leanne Rodrigo

lrodrigo@bullwealth.com

VP,
Accounting and Tax Group


Savva Cherdantsev

scherdantsev@bullwealth.com

Managing Director,
Research & Investments Group


Tammy Huitema

tammy@bullwealth.com

Managing Director,
Accounting & Tax Group


Josephine Chan

jchan@bullwealth.com

Chief Compliance Officer &
Portfolio Manager


Insights Into Wealth

Insights into Wealth is a series of podcasts, created by BULLWEALTH, about various aspects of managing wealth. We take you inside BULLWEALTH to find out what makes us tick, what drives our decision making and the principles we live by in managing our clients’ wealth. We explore topics of interest for private clients, family offices and not-for-profit organizations. Hopefully there will be something of interest for everyone. And, because we know you're busy, we will keep the podcasts short and to the point.

For the full library of podcasts please follow the link below: